Snapchat is an application that allows you to exchange photos, videos and messages on a temporary basis. The platform has experienced accelerated expansion since its launch in 2011 and now has over 170 million active users.

Snapchat: Influence and Usage Patterns

Snapchat (or Snap) is a messaging application initially focused on sharing private photos between people. It is mainly aimed at a young and teenage audience. Launched in 2011, the application has had some difficulty in attracting an exclusive audience because of its features, which have many similarities with other applications such as Instagram.

However, Snapchat refers to more spontaneity and fun. In concrete terms, the application allows you to exchange photos, videos and messages like Instagram and many other micro-blogging applications do, except that there is a special feature that sets Snapchat apart: all posts have a limited lifespan. For example, a photo sent will only be displayed to the recipient for a few seconds and then disappears. The application also allows you to take snapshots, edit them with text and filters, share messages and interact with other users, make recordings where voices and faces are distorted with interactive special effects, or create a picture book or "story" available for 24 hours.

If Snapchat is organized around a promise of anonymity, it is important to remember that the platform keeps the data of all these users. This is mainly data that is communicated, that is obtained when using the services or that is obtained from third parties.

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