Zalando is an application of the European e-commerce company of the same name based in Berlin, Germany. The application offers new ways to browse the Zalando assortment, larger template images, provides rich editorial content and makes full use of native mobile technology.
The Zalando application includes large fashion images to ensure that customers can fully explore the items they are looking for and new ways to quickly browse the assortment, including a scanning function in the items in their catalogue. The application also includes mobile-only content such as videos, trendy editorial features and scrolling branded lookbooks for a richer experience that goes beyond products. Other features include the ability to :
Launched for the first time in 2012 in Germany, the application was rolled out to other European markets in 2014. To date, there have been more than 14 million downloads.
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